Sample Digital Marketing Specialist Cover Letter and Advice from HR Experts

The purpose of a cover letter is to show your potential employer who you are as a professional and get them interested in reading your resume or inviting you for a job interview. An ideal cover letter is informative yet concise and professional (but with a touch of personality), and it leaves the reader wanting more.

Here’s a sample cover letter we will be looking at today:

So, how do you write a cover letter that works? Let’s look through the sections of the sample above.

As you can see, a typical cover letter consists of the following:

• Header
• Greeting
• Introduction
• Experience and qualifications
• Professional values and goals
• Call to action
• Signature

Cover letter header

Your cover letter header may contain the same information as your resume header:

• Full name and professional credentials
• Your city of residence (optional)
• Contact information: phone number or email address
• Links to professional social media accounts, online portfolio, references, etc.

Cover letter greeting

Your cover letter greeting is your first opportunity to make your letter stand out. To show that you have put time and effort into your application, make sure to use the name of the hiring manager for the position you are applying for. It may be included in the job ad itself — or, you may need to check the company’s website or LinkedIn page. This will immediately make your cover letter more personal than the generic “to whom it may concern” — which we suggest you avoid.

If you can’t find the name of the person who will be reviewing your application, you can use their title instead, like in this sample cover letter:

Cover letter introduction

The first paragraph of your cover letter should explain who you are, how you learnt about the job offer and what makes you the best candidate. Make sure you mention the job title you are applying for. If you’ve been referred to this position by another employee, this is also a good place to mention it. It’s a good idea to go over the job ad one more time and highlight how you meet the requirements emphasized by the hiring manager.

Experience and qualifications

In this section, focus on your expertise and qualifications. Highlight how your skills and professional experience align with the position the hiring manager has to fill. Include your most relevant projects and describe situations where you had to use specific skills.

Courses, certifications and professional awards also belong here. The best way to go about organizing this section would be to use a bulleted list so that this part of your cover letter is instantly visible to the HR manager.

Professional values and goals

In this paragraph, briefly explain your current career situation: why you are leaving your current employer, looking for a change in position, moving to a different industry, etc. Mention how the job you are applying for aligns with your career goals, emphasizing that you are considering it for the long term. At the same time, you can stress again how you will bring value to your new employer and what they will gain from hiring you.

Call to action

The final paragraph of your cover letter should include a call to action. You can mention that you will be waiting for a reply regarding your application and add when you will be able to start in the new role if selected. You can also finish your cover letter with a question regarding the next stages of the hiring process and how you can make this process simpler. It’s also a suitable spot to re-emphasize why you should be the one considered for this position.

Cover letter signature

At the end of your cover letter, thank the HR manager for their time and sign off with a closing phrase like Sincerely, Respectfully, Thank You, etc.

We hope that the sample cover letter above and our tips have been helpful. Ideally, you now have a better idea of how to organize your cover letter and structure it to get your message across.

If you are looking for more tips and ideas, take a look at our posts on how to write a cover letter and common mistakes to avoid.

HR manager

Alex Miller

Alex Miller is a writer, editor, and HR manager who specializes in education and counseling. He was born in Slovenia and moved to the USA as a teen. Alex loves to travel and explore old towns. He is passionate about psychology, literature, and good food.